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Zeto Clothing
Zeto blends form and function with its playful yet mature designs. Whether charmed by the subtle and intricate beauty of each garment or attracted by the clean, minimalist lines, each piece in zeto’s collections are a declaration of individual expression.
Established in 2001 by fashion designer Nami Ogawa and artist Brian Holderman, zeto approaches the production process from a holistic perspective - assembling complete outfits that convey an artistic sensibility appealing to the diverse tastes of today’s progressive youth market. With keen focus on innovation, zeto pays utmost attention to detail - using only the highest quality original fabrics, custom-dyes, light weight inks, and in-house artwork to punctuate each piece of clothing. Borrowing equal influence from both Japanese and American culture, zeto’s sophisticated yet contemporary metropolitan aesthetic pays homage to the elegant styles of the past but with eyes fixed on the future.
Nami Ogawa, growing up in Tokyo. Have a mother who is an excellent seamstress who inspired her designing and sewing of own clothes since age of 11, but never occurred her to become a fashion designer until she started working in a Fashion industry. instead, became a ballerina as her first career. Since she was already familiar with sewing and designing while she danced with professional dance companies, she started taking responsibilities of costume designing. Soon realized fashion designing is her true vocation. After she gained experiences (professions include a buyer for Benetton, American Eagle Outfitters, and designed for Stussy, Obey, and Roxy.), she launched Zeto in 2001. Now she directs ZETO clothing as a chief designer, and manage ZETO's flag ship store, Apartment.
Brian Holderman, who works under the guise Cloud8, is a Pittsburgh based graphic artist and painter known for work that blends his illustration and hand drawn typography with traditional graphic design. His work has been exhibited and collected throughout the US, including the Andy Warhol Museum and Giant Robot San Francisco. With the time that's left, Brian and his wife Nami operate Zeto, an avant garde clothing company, which applies their artistic sensibility to casual street wear. They also run a shop and gallery called Apartment located in their Pittsburgh home.
http://www.zeto-clothing.com
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